From the beginning, Beyoncé has put an emphasis on the importance of “scientific innovation” in the continued growth of her haircare line, Cécred .

The 35-time Grammy winner said as much when first launching the brand back in 2024, noting that the path toward a global launch had been a years-long endeavor.

“As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all else,” she said at the time. “We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength.”

The vision, per the Cowboy Carter artist, was for Cécred to stand as “an inclusive force of excellence in the haircare industry,”

Fast forward to 2026, and Cécred has earned that distinction, though doing so required an immense amount of self-belief, as Tina Knowles explained in a recent interview conducted at Fortune ’s Most Powerful Women Summit.

Unlike…