Busy week in search-land. So Google finally rolled out some kind of AI reporting (if you can call that reporting), and the Competition and Markets Authority (CMA) announced some new measures Google must take to restore some level of parity with publishers and search results. Where’s the blue line fellas? (Image Credit: Harry Clarkson-Bennett) “Conduct requirement introduced today gives publishers more control and stronger bargaining power over the use of their content…” CMA This is, in fairness, a world-first. Clearly a step in the right direction. But that’s all it is, a step. We have AI reporting without clicks for, I presume, obvious reasons. Publishers can opt out of AI Overviews – a nice-to-have – but unless this is done at scale, there’s very little bargaining power here, and the onus is on publishers. Although I will say allowing publishers to opt out of their content being used for the “fine-tuning” of AI models is, obviously, a good thing.…