DTLR is set to bring its “most innovative store concept yet” to the Annapolis, Md. community.
Set to open inside the Annapolis mall on Wednesday, the new 6,000-square-foot “ DTLR Next” concept features floor-to-ceiling digital installations, suspended dirt bikes, a dedicated Under Armour section and a curated Jordan shop.
Todd Kirssin , chief executive officer of DTLR, said immersive displays in the news space allow for “dynamic storytelling.”
“We’re redefining what an in-store shopping experience can be,” Kirssin noted. “As we deepen our presence across Maryland and expand our national footprint, our commitment remains the same: to deliver an elevated, culture-driven experience rooted in community.”
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