Target is giving New Yorkers a new reason to make a Target run.

Nearly one year after opening its reimagined SoHo location, the retailer has completed the store’s transformation with the debut of a redesigned lower level. The new space includes immersive destinations dedicated to men’s grooming, wellness, home, toys, food and seasonal products.

One of the most relevant additions for male shoppers is Balance Mart, a wellness-focused section featuring an expanded men’s grooming assortment alongside trending wellness brands and Korean beauty products. The concept reflects the increasing overlap between grooming, skincare and everyday wellness as more men build routines that extend beyond basic shaving products.

The lower level also introduces Bullseye Loft, a home destination featuring shoppable living spaces furnished with products from Target’s Threshold brand.…