Letterboxd would reportedly continue operations as a standalone site.

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The company that owns The New York Times is in "exclusive negotiations" to purchase the cinephile online platform Letterboxd, anonymous sources told... The New York Times . The price being discussed is reportedly around $330 million, significantly more than the $250 million figure that was bandied around earlier this year . Discussions are ongoing and could still break down, the report states.

Letterboxd would reportedly continue operations as a standalone site for the "foreseeable future," the NYT reported. However, the Times Company could introduce its own advertising technology into Letterboxd's systems. (The New York Times Company declined to confirm the New York Times' reporting.)

With its "social film discovery" tagline, Letterboxd allows members to create curated lists, diaries, logs, ratings and reviews of movies, while following other members' activities — a Goodreads for movies, if you will.…