Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you suspect that better customer retention could be your biggest revenue lever, but you're not sure where to start?

In this article, you'll discover a proven three-part framework to keep customers coming back and turn them into your most effective marketing channel.

This article was co-created by Shana Lynn Bresnahan and Michael Stelzner. For more about Shana, scroll to the end of this article.

Why Customer Experience Is a Revenue Strategy

Most marketers define their job as getting customers in the door.…