Ray-Ban is pushing beyond traditional retail with the opening of Ray-Ban House in New York, a two-story experiential concept in SoHo that reframes retail as a cultural and social destination.

Located at 62 Prince Street, the approximately 220-square-meter town house blends retail, hospitality and programming into what the brand describes as an “urban home.” Designed by parent company EssilorLuxottica ’s in-house team, the space expands on conventional merchandising in favor of a more immersive environment, where eyewear is displayed alongside books, vinyl and collected ephemeral objects.

Jennie Kim at Ray-Ban House’s Met Gala after party.…