“Merchants keep asking us how they can keep up with agentic shopping,” said Kristina Pototska, product management director at Commerce.com. Her company’s answer is to switch on WebMCP, an experimental browser standard that gives AI agents structured tools on a web page, across its merchant storefronts at once, using Cloudflare’s network to deliver it.

Cloudflare described the rollout in a blog post Wednesday, the day of its Cloudflare Connect event in San Francisco. Commerce.com already runs almost 100,000 domains on Cloudflare. When Cloudflare’s edge version of WebMCP came out in beta in August, Commerce.com asked whether it could turn the feature on for all of its stores together.

Why agents need tools instead of pages

Most shopping agents today work from a site’s HTML, according to Cloudflare. They look at the page, guess which button does what, click, and try again when they get it wrong.…