Fri Oct 23 2026, 10:31 AM EDT · 1 minute read

Image Credit: CBS Austin

Apple's flagship foldable went on sale on Friday, and as is tradition, the Apple CEO was there to kick off the sales.

Crowds flocked around Apple Stores worldwide as the iPhone Duo went on sale. As is tradition, Apple's CEO opened the doors at one of the stores.

This time, though, it wasn't Tim Cook , nor was it in New York City. It was John Ternus , who took over as Apple CEO in September.

Ternus threw open the doors at 9:00 am local time at Apple Domain Northside, located in Austin, Texas. The store first opened in November 2017.

He was joined by Senior Vice President of Retail Deirdre O'Brien.

Generally, the CEO opens the Fifth Avenue location.…