Image by Yassin Zehar

Introduction

In a previous article , I argued that SaaS PM is the best domain for data-driven professionals. This is what that statement looks like when you actually build something.

A situation that happens to every product manager: the quarterly roadmap review starts, someone opens the feedback tool, and the top of the list is the same as last quarter. Offline mode. Dark mode. Notification noise. Then the Sales director says: "My biggest account is about to churn over SSO." And SSO (single sign-on) is sitting in eighth place, with 89 mentions.

Nobody in the room can say who is right . The feedback tool counts. The CRM (customer relationship management system) knows what each account pays. The two have never been joined.

So I built the join.…