Luxury watches can cost as much as a car, which makes purchasing one second-hand a big financial decision. The pre-owned market opens the door for collectors to get their hands on discontinued models and coveted timepieces, but it also comes with risks. “Buyers need to consider authenticity, condition, and whether a watch has been looked after properly.” Audemars Piguet hopes to make that decision easier with its new certified pre-owned platform, The Watch Keepers.

The service launched in Switzerland and Europe on October 26, offering customers a way to buy and sell pre-owned watches through the manufacturer itself. With luxury watch prices continuing to climb, certified pre-owned programs offer a way for collectors to own the best timepieces without having to gamble their money on counterfeits .

What Buyers Get With Audemars Piguet’s New Service

The biggest advantage of The Watch Keepers is that buyers don’t have to take a seller’s word for it in terms of a watch’s authenticity.…