Google Ads has enabled call recording by default for eligible call flows associated with AI-qualified call leads, with exceptions for prior opt-outs and certain sensitive verticals.

A new Google support page describes the feature, which uses AI to evaluate phone conversations instead of relying on call duration alone to count conversions.

What Changed

Google Ads previously classified a phone call as a conversion primarily based on its duration. Google’s documentation says the new system analyzes call recordings to identify signals of intent, such as a caller asking about specific services, scheduling a consultation, or indicating readiness to purchase.

Google describes the classification as tiered.

Primary signal, call recording. If recording is on, AI evaluates the conversation and only qualified calls count as conversions.

Secondary signal, call duration. If a call can’t be recorded, duration determines whether it counts.

Tertiary signal, ad interaction.…