This is the latest in a series of posts explaining the decisions we make that affect our users, as well as the results of those decisions (positive or negative).

With that in mind, we’re focused on increasing the number of designers who receive leads and the number of leads each designer receives , with work underway to improve every facet of the conversion funnel.

Releases this month (so far) include:

A new homepage that makes it easier for clients to search for designers and design services.

A new signup flow that minimizes friction for clients creating an account (required in order to send a Project Request or purchase a Service).

“Write with AI,” which helps clients quickly and easily compose effective requests to designers.

This work has had an immediate impact on lead flow – in the past two weeks, more prospective clients sent requests to designers than any other two weeks since we began facilitating transactions last September .…