Counterpoint Research’s latest report offers a look at global iPhone 18 Pro sales during the first three weeks of availability. Here are the details.

Report counters soft demand rumors

In a report released today, Counterpoint Research says iPhone 18 Pro and iPhone 18 Pro Max sales in the US fell 4% during their first three weeks of availability compared to the first three weeks of iPhone 17 Pro series sales last year.

The report noted that Japan saw a whopping 27% drop in sales, with demand weakening “as exchange rates amplified the price increases.”

China, on the other hand, saw a 29% increase in sales, while other markets collectively recorded a more modest 3.1% increase.

The report doesn’t break down what that means in units, or millions of units, but it does offer some context on what drove these regional differences.

Here’s Counterpoint :

A regional breakdown shows that the global 3.1% growth was concentrated in specific markets. China posted the strongest growth, with sales rising 29% YoY.…