I used to think brand videos were mostly corporate fluff... Like you know the kind of thing companies make because someone in marketing wants to feel important or because they have extra budget to burn. We threw money into our website for years instead of doing somthing else. We tried different SEO consultants, redesigns, landing pages, copy tweaks, faster load times, and all the usual stuff. Don’t get me wrong, that stuff matters too. But it always felt like incremental improvements. Spend a few thousand dollars to maybe move the needle a little… and the progress was barely noticiable Last year one of our younger and new employees kept pushing the idea that we should make an actual video about the business.…