We can't exactly act like this was a surprise, can we? Jay-Z's company Roc Nation has produced every Super Bowl Halftime Show since 2020. The NFL brought Jay in as a transparent attempt to get past the moment where players like Colin Kaepernick were protesting against police violence, and the partnership has been awfully successful for everyone involved. The last two Super Bowls, in particular, have had Kendrick Lamar and Bad Bunny at the moments when those two artists were fully in control of the zeitgeist. Now, we have reached the inevitable moment where Jay, at least according to reports, has chosen himself as the Halftime Show headliner.

In recent months, there have been rumors about other possible Super Bowl artists like Miley Cyrus and Justin Bieber, but Jay-Z always loomed in the background of those stories. Now, multiple sources have reportedly told Puck News that Jay has selected himself for the 2027 Super Bowl.…