You’ve found the wedding invitation of your dreams. The illustration is a delicate watercolor by an artist whose work you’d happily hang on your wall. There’s just one problem: the painting on the card is of a generic vineyard, and you want the actual barn in Vermont where you’re getting married.

Commissioning the original artist to redo the work just for you would be prohibitively expensive—assuming they’d even take the job. So most customers do what they’ve always done: pick something close enough, and move on.

Minted, the artist-driven stationery company founded in 2007, announced this week that it has a third option in the works—its first foray into generative AI —and shared an exclusive early look at the technology with Fast Company. Over the past eight weeks, it has been quietly building an AI customization tool that will let customers swap a specific element of an existing design for something personal to them—a venue, a pet, a person—while preserving the original artist’s style.…