Victoria McClune’s career has followed the evolution of digital technology , from interactive children’s books on the first iPads to artificial intelligence systems reshaping how people work and communicate. A creative director by training, she entered technology with an interest in how people engage with digital experiences. Today, that interest informs her work at Current Futures Group , where she is investigating how AI systems influence their users and why their design deserves greater scrutiny.
McClune was still at art school when the first iPads arrived. Seeing an opportunity to rethink children’s publishing, she founded a startup developing interactive books for the new platform. The company worked with Disney illustrators, gained recognition at South by Southwest and operated entirely remotely at a time when distributed work was far less established.
As the economics of digital publishing changed, McClune moved into augmented and virtual reality for marketing .…