You have a product. You’ve done the research. The U.S. market feels like the obvious next step, but you haven’t launched there yet. You’ve wondered, “What if it doesn’t work?”

That voice is right to ask. Most products fail not because the item is bad, but because of inadequate preparation and misjudged demand.

I’m the founder of OT Growth Labs, a Los Angeles-based agency helping international brands launch and scale in the U.S. Since 2008 I’ve served worldwide in executive ecommerce marketing roles for leading consumer companies.

The U.S. is the world’s largest consumer market. But for brands coming from Europe, Asia, or Latin America, it’s often where products die quietly.…