Two adverts from Voy’s “The weight is over” campaign” are among four advertisements which have been banned for promoting prescription-only weight loss to the public.

One ad for Voy, seen on the side of a bus in July, highlighted a hand holding a white tablet underneath the headline ‘The weight is over… Voy’.

The other of Voy’s banned ads, which was broadcast on video on-demand services back in August, shows a pill next to wording reading ‘Oral weight support’, and ‘It’s kind of a small deal’.

The first GLP-1 tablet for weight loss was licenses to be sold as a medicine available only via prescriptions in June.…