Actor Mark Wahlberg was ripping packs of sports trading cards open with fans on Thursday evening, promoting a future Southern Nevada business venture that will add his famous last name to a new store.

Wahlberg teamed up with Michael Meldman, the Las Vegas Raiders minority owner and Discovery Land Company chairman, to create Paradise Card Breaks Wahlberg Edition. The store will open next year in Downtown Summerlin and will feature a media element, with live pack openings and fan events featuring sports stars and other VIP guests.

Wahlberg and Meldman partnered with Paradise Card Breaks owner Mark Laird in the business.

Card venture

The A-list actor said he turned a hobby that he started as a kid into a family affair and now a business venture.

“I’ve been collecting cards since I was a kid,” Wahlberg told the Review-Journal during a trading card pack opening event at Red Rock Resort.…