I’ve been building an email sequence inspired by Russell Brunson’s “soap opera sequence”. But the goal isn’t just to sell.

It’s to create a real connection first… that naturally leads to conversion .

So instead of pushing offers, I’m trying to:

tell real stories

shift perspective

and let people self-select

I also didn’t follow the framework blindly.

I mixed:

my own experience building an audience

my own experience beetwen various copywriting books, copywriters and internet

months of writing and testing

and some structured brainstorming with ChatGPT + Claude

The structure:

Each email has a very studied headline, like:

“I didn’t expect this” - Indirect headline + curiosity gap

“The day I returned the money” - Story-based headline + shock element

“What I was missing“ - Curiosity + self-reflection headline

“I thought it was about the numbers” - False belief / pattern interrupt headline

“I won’t talk about this again” - Scarcity + authority + almost “arrogant” headline

So they’re not…