Link to heading Impact at a glance

Started with Next.js on Vercel, which made it easier to expand to a React Native iOS app without rebuilding their backend

Engineers focus on AI design and iteration instead of platform plumbing

Orchestrates OpenAI, Claude, and Gemini by task to optimize cost vs output

Scaled from an internal pilot to 800–900+ real estate agents without replatforming

When Jeremy Bunting joined SERHANT. as VP of Engineering in February 2024, S.MPLE was already showing promise. 200 real estate agents were piloting the AI product, which was designed to save time by automating cumbersome and repetitive daily tasks, like market analysis and contact management.

S.MPLE was a Next.js progressive web app deployed on Vercel, and that foundation gave the team leverage.…