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Apple Dodges Question on More Price Hikes as Memory Costs Climb
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Apple Dodges Question on More Price Hikes as Memory Costs Climb

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Apple expects memory costs to continue to increase in the December quarter and beyond, CEO John Ternus said during today's earnings call . Ternus, COO Sabih Khan, and CFO Kevan Parekh all commented on Apple's struggle with memory.

"What we're seeing with memory pricing right now is unprecedented," said Ternus. He said Apple saw higher memory costs in the September quarter, and the December quarter will be worse. "Looking beyond the December quarter, we see the pricing for memory purchases continuing to increase," he said.

Apple was able to offset September costs by using memory it stockpiled at lower prices and securing lower prices on some non-memory components. Apple expects the same factors to cover some of the December increases, along with price increases on iPads, Macs, and iPhones in June and September.

An analyst asked if prices could increase again, but Khan, who took the question, avoided offering a direct answer.…

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