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Navigating World Cup stadiums is going to be a logistical nightmare. Here’s how Uber wants to help
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Navigating World Cup stadiums is going to be a logistical nightmare. Here’s how Uber wants to help

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Only weeks after announcing a slew of new offerings at its annual Go-Get event in New York, Uber Technologies is throwing more onto the pile ahead of the 2026 FIFA World Cup.

On Friday, the company announced a new suite of features that are designed to help those traveling to World Cup matches—including Uber Shuttle services at four World Cup venues in the United States and a Travel Pass allowing users to secure savings on rides and Eats orders.

But perhaps the neatest addition is enhanced “smart wayfinding,” which is a boost to in-app directions within certain buildings, like airports and stadiums.

So for visitors unfamiliar with a certain stadium, they can use the Uber app to get on-the-ground directions from, for instance, their seats to Uber pickup zones.

The feature’s availability varies in host city airports in the U.S., Canada, and Mexico, and will work in host stadiums in San Francisco, Seattle, Vancouver, Toronto, Los Angeles, and Atlanta.

It’s a feature that Uber announced years ago , but…

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