At the 2026 Billboard Live Music Summit, live entertainment promoters and venue developers discuss the difficulties of breaking into new markets without more venues.

Angie Rho and Guillermo Parra speak onstage during the International Touring Panel at Billboard Live Music Summit 2026 held at 1 Hotel West Hollywood on November 10, 2026 in West Hollywood, California. Rich Polk/Billboard

The number of touring markets continues to expanding across the globe, but live entertainment professionals believe the infrastructure has not yet caught up. With the advent of streaming, artists are able to grow their audiences far beyond their own country’s borders, but not all countries are able to accommodate the demand.

Across the globe, agents and promoters are having to book tours years in advance because the limited number of venues in emerging markets is so slim.

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