How I Got 15,000 Pages Indexed in 3 Weeks with Programmatic SEO (Next.js + Supabase)

I built SoftwareDuel — an independent software

comparison site for SMB buyers — and got 15,000 pages indexed by Google in

under 3 weeks without writing a single page manually.

Here's exactly how it works.

The idea

Most software review sites rank tools based on who pays for placement.

I wanted to build something independent — honest side-by-side comparisons

across HR, payroll, CRM, ATS, project management, and accounting tools.

The problem: building thousands of comparison pages manually would take years.

The solution: programmatic SEO.

What is programmatic SEO?

Programmatic SEO means using structured data to automatically generate

pages at scale.…