A one-day pop-up kicks off a Hello Kitty collab that hides six crowned figurines inside kids’ meal blind boxes.

By Jonathan Small | edited by Dan Bova | Oct 22, 2026

Burger King is giving customers a shot at scoring a one-of-a-kind 14K gold-plated Hello Kitty figurine, but only if they can grab it with a claw. The chain’s “Golden Claw Machine” pops up at its Downey, California, location on Oct. 23 starting at 11 a.m., according to MediaPost . Players can also win a regular Hello Kitty toy.

The stunt kicks off a nationwide collab with Sanrio, the Japanese company behind Hello Kitty. The new Hello Kitty and Friends King Jr. Kids’ Meal, available as of Oct. 20, comes with a collectible figurine hidden inside a mystery blind box.

There are six to collect. Hello Kitty, My Melody, Kuromi, Cinnamoroll and Keroppi each wear a Burger King crown, and a rare golden Hello Kitty rounds out the set.…