David Haye has revealed he plans to sue ITV for allegedly editing I’m a Celebrity: South Africa to make him look bad – claiming it will be for “way more” than £10m.

The former professional boxer is entering the ring with the channel in his “biggest battle” yet amid claims that the series, in which he made a series of controversial comments, was “heavily directed” and “manipulated” to cause “irreparable damage” to his brand.

On Instagram, Haye, 45, said that the experience had a “detrimental effect on him” and has left him “facing negative repercussions”. In the show, which aired last month, Haye faced criticism for saying that “ugly girls” have a personality whereas “super pretty girls are idiots”, while later in the series, his treatment of Adam Thomas in camp left many viewers feeling uncomfortable.

David Haye says he plans to sue ITV for ‘way more’ than £10m (ITV)

Haye addressed reports he was planning to take legal action against the company for £10m, but said this figure will be higher: “I'm hearing…