After nearly three years, Prada has reclaimed its top position as fashion’s hottest brand on the Lyst Index for Q3 2026 . This past quarter, spanning July through September, Prada skyrocketed by five places to regain the gold after last holding the title in Q4 2023. Experiencing a 55% rise since Q2 (amid a well-received Spring 2027 show), the Italian house’s upward momentum was also reflected in Lyst’s hottest products ranking: Prada’s $1,320 Wish Pouch came in first place thanks to an almost 500% uptick in demand.

Photo: Courtesy of Lyst

Chanel and Miu Miu joined Prada at the top of the podium, respectively taking the silver and bronze. Gucci came in fourth place, followed by Saint Laurent in fifth. Celine entered the top 10 for the first time on the heels of its Reebok collaboration , which claimed the third spot on the hottest products list.

As for the newcomers, Dries Van Noten and Khaite made their Lyst Index debuts at numbers 16 and 20, respectively.…