Summary: AI can produce polished survey drafts quickly, but experienced human review is still needed to catch subtle survey-design flaws that weaken data quality.

Generative AI chatbots are an appealing tool for UX researchers who are under pressure to quickly deploy surveys. When given a clear research objective and prompted to use survey-design best practices, genAI tools like ChatGPT and Claude can generate a solid first draft in a matter of seconds.

That said, a solid first draft is still only a starting point. Although these tools can handle some aspects of survey design surprisingly well, they also show weaknesses in other important areas. Understanding where AI performs well — and where it falls short — is essential.…