Dubai: Milano by Danube, a leading sanitaryware and building materials brand, has recorded a 250 per cent increase in international sales compared with the corresponding period last year, supported by its expansion into global markets and a shift towards direct shipments from China. Building on this momentum, the company is targeting $25 million in quarterly international business as it accelerates its global distribution strategy.

While Milano by Danube had been facilitating direct shipments from China for the past three years, the model gained significant traction in 2026 amid geopolitical tensions and disruptions to international shipping routes. These developments prompted more distributors to explore direct sourcing from China, accelerating the adoption of the company's Global Direct strategy, which was formally introduced at the April edition of the 2026 Canton Fair. The strategy allows customers to place orders through Dubai while receiving shipments directly from the company's facilities in China.…