Most business owners only care about their websites when they are launching it or when it breaks and starts losing them money.

If you have ever hired someone to create or fix a website you will probably have faced both of these problems.

Too much jargon. Developers will often use too many technical terms such as server side rendering, hydration, state management and database schema to name a few. This will not tell you how your website will help you gain more customers.

Too broad of quotes. They will give you quotes of $150, $2500 and $15,000 for what seems to be the exact same thing. No explanations why.

You do not need to know how to code to avoid this. All you need to know is the 4 key elements that will help your website generate revenue and not turn customers away.

1.…