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Minimalism is out, personality is in.

Weibo

Amazon’s Kindle lineup may dominate the e-reader market, but Onyx Boox clearly wants to be the cool kid in the room. And with the upcoming Poke 7 series, it is leaning hard into style. Because honestly, these new e-readers look way more fun than most gadgets in this category have any right to.

What’s new with the Onyx Boox Poke 7 series?

Ahead of its official launch in China on May 21, Onyx Boox has revealed the redesigned look of the upcoming Poke 7 series, and it is a noticeable departure from the usual plain black slab aesthetic most e-readers stick to.

Weibo

The company appears to be pushing a much more playful and lifestyle-focused design language this time around, with colorful finishes, softer styling, and a cleaner overall look.…