Answers backed by observable proof scored higher than corporate positioning claims. The model predicted higher believability for business audiences than for general consumers. The scores are modeled forecasts, not survey data from real people. Getting your brand into AI-generated answers may not be enough if the narrative isn't believable. A new analysis modeled believability across seven AI platforms. Brands can appear in AI-generated answers and still not come across as believable, according to an analysis from communications agency Burson. The report, called “The Credibility Paradox,” says getting mentioned in AI answers isn’t the whole picture. Burson argues that brands should care about how convincing those answers actually are. For transparency, Burson sells reputation consulting and GEO services. The report was produced with Profound, an AI marketing platform, and uses Decipher, a model Burson built to predict how convincing each answer would be.…