A popular burger chain is entering the fast-food affordability arena with a combo meal for less than $8.

Wendy’s announced Monday it launched the Dave’s Single combo meal - a quarter-pound burger on a potato bun, small fries and small drink for $7.99. The meal enters a heated battle to win over consumers who want value from their fast-food purchases as Americans continue to face price hikes on everyday goods.

“Fans don't have to choose between quality and value at Wendy's,” the company said.

Wendy’s said the meal is a limited-time offer and did not say when the promotion would end.

The new menu item comes as the company looks for ways to improve the value it offers its customers.

Wendy’s new value combo comes after a recent earnings call in which CEO Bob Wright said the company is struggling with providing customers with a strong value proposition (Getty)

CEO Bob Wright said in a recent earnings call that the Wendy’s needs to boost its menu’s bang-for-the-buck and customer traffic.

“Today, we are not…