FUEFUKI, YAMANASHI PREF. – A worn-out Pikachu plushie, tired teddy bear or stained stuffed animal can all get a new lease of life at a laundry service making beloved toys squeaky clean again.
Masakazu Shimura, a cleaning professional with three decades of experience, gave one stuffed Pokemon plushie already in good condition a steam shower, carefully brushing it after a gentle bubble scrub, almost as if caring for a newborn baby.
Videos of the meticulous care the cuddly toys receive at his workplace — Cleaning Yonmarusan — have mesmerized plushy fans on social media, awarding the high-end fabric care viral fame and attracting customers from around the world.
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