Hackathons give developers a reason to experiment with new technologies and build working projects, while offering companies an opportunity to put their products in front of developers through hands-on experience rather than traditional advertising. However, the value of a hackathon doesn't have to end when submissions close and winners are announced. With the right partnership, companies can extend the reach of the event, showcase practical applications of their technology, and build stronger relationships with the developer community.

1. Choose a Partnership Model That Fits Your Goals

Companies can organize their own hackathons, sponsor existing competitions, or collaborate with partners to reach a relevant developer audience.…