iPhone Duo pre-orders opened today, but if you weren’t there right at the start, you likely now can’t get one before 2027 . That makes the iPhone Duo launch a massive success, but also reflects a missed opportunity for Apple.

iPhone Duo had a flawless product introduction, sparking more excitement than any recent model

Before the iPhone Duo was unveiled last month, I was unsure how the public would respond to the new model. Would it seem too weird compared to standard iPhones? Would the $2,000+ price tag limit early adopters to tech enthusiasts like me?

Yet in my estimation, Apple has pulled off a basically flawless product introduction.

Starting with the September 9 unveiling, iPhone Duo’s marketing rollout has been among the best I’ve seen from Apple. The company knew it had a uniquely special product, and has given it the first-class treatment.

Anecdotally, iPhone Duo has stirred more excitement than any other recent model I can remember.…