Apple Music just unveiled a rebrand that’s literally made out of sound.

[Image: Apple]

The new brand—which includes a new wordmark, a custom sonic logo, and a rippling visual language—was created through a partnership between the team at Apple Music, the bespoke design agency TBWA\Media Arts Lab (MAL) , the music producer Fred again.. , and his collaborator Nest Acoustics. It will begin appearing across Apple Music’s original content and event programming this week, and will later roll out to Apple Music’s marketing , product, and experiences.

To represent a brand as massive as Apple Music, the new look and sound needed to be universal enough to encompass the breadth of the platform’s service, but distinct enough to be instantly recognizable.…