We’re about to be immersed in the busiest shopping season of the year, and if Mark Zuckerberg has his way, people will completely hand over the responsibility of buying stuff to their own personal AI agent. In fact, according to the Meta CEO, that is already happening.

During the company’s third-quarter earnings call on Wednesday, Zuckerberg said that over a quarter of Meta Muse ‘s engaged users — now totaling more than 10 million — were using the AI agent for shopping, with an “average purchase size of over $200.”

“Plaid told us that they hadn’t seen activity like they’re seeing with their connector on any other service before,” Zuckerberg said, referring to financial services company Plaid, which facilitates payments between stores and buyers.…