Guiding our path forward.

“Dedicated to the conservation of Sandhill Cranes, Whooping Cranes and other migratory birds and their habitat along the Platte River.” This serves as the mission statement for Rowe Sanctuary and describes the work we have done in Central Nebraska for more than 50 years. But beyond this statement, what else guides our work? What dictates how we approach it?

As part of Audubon, ultimately our goal is to ‘bend the bird curve’ as we work to halt and reverse the dramatic decline of birds since 1970. This ambitious and hemispheric effort is outlined in the pages of the Flight Plan , the strategic plan that guides all of Audubon’s work across North, Central, and South America.

Flight Plan outlines Audubon’s collective work in four major areas: Habitat Conservation, Climate Action, Policy, and Community Building. In late 2025, staff and stewardship board members at Rowe Sanctuary worked to update our own strategic plan.…