Says that there used to be a belief in the late 90s to mid 2010s that globalization was going to ‘flatten’ the world: industries were going to fragment and outsource operations to other countries, the same products and trends would dominate in every country (Friedman’s ‘Golden Straitjacket’) and all roads would lead to the same spot.

However he says globalization was just a passing phase, and most countries in the world are now pushing against it: tariffs, protectionist policies, make local, hyper-nationalist marketing etc.

Thoughts?