Every video starts the same : loud strings signal the beginning of Beyoncé’s “Naughty Girl,” and as it plays, a pair of beautifully pedicured feet step into the frame. The usually faceless person goes up on their tippy toes to show off their arch before stepping out and re-entering the frame in a stunning pair of shoes. And while most of the internet is stuck debating one user’s collection (which, in my opinion, felt like any normal woman’s shoe collection), something else came to mind as these videos started to pop up on my page: Why are these women sharing all of this for free?

And these videos are going viral. I’m not talking just staying in the tens of thousands of views and likes, but some are in the hundreds of thousands. And yet their comments, although filled with incredible moments of womanhood as people share their love for these shoes, are in very small numbers.…