Dubai: Tanishq, India’s most trusted fine jewellery brand and part of the Tata Group, today announces the landmark launch of the Diamond Expertise Centre (DXC) across its boutiques in the UAE, a category-first initiative in the region that places professional-grade diamond verification technology directly in the hands of the customer. The DXC marks a defining moment in fine jewellery retail: a decisive shift from certification and expert assurance toward direct, visible, irrefutable proof.

Designed as an open, immersive zone within each boutique, the DXC integrates seamlessly into the retail experience, giving customers the tools to explore, compare and understand diamonds at their own pace.…