Clean beauty brand ILIA was founded by Sasha whose brother suffered from asthma and severe allergies as a child. Their mother helped him recover through an organic food co-op to give him access to clean nutrition, and he went on to become an Olympic athlete after being told by doctors he could never compete in sports. As Sasha moved into a career in fashion and beauty branding, she realized she didn’t have clean ingredients in products she was putting on her body every day. ILIA was born as a beauty brand that cares about health.

This means health of our home planet as well as skincare, so ILIA’s products are now a uniquely clean offering that is also ultra-sustainable. ILIA runs a recycling program that instructs customers on how to dispose of their product packaging in recycling bins.…