Cate Blanchett has launched a non-profit organisation aimed at helping artists and others prevent AI companies from using their work, voices and likenesses without permission .

The Oscar-winning actor announced the launch of RSL Media on Tuesday, describing the rapid growth of AI technologies as “essentially unchecked and unregulated” .

The organisation, co-founded with technology executive Nikki Hexum, plans to introduce what it calls a “human consent standard” that would allow people to formally declare whether AI systems are allowed to use their creative work and personal identities.

According to a press release, the system will cover films, books, music, photography, artwork, voices, names, facial likenesses , fictional characters, logos, and trademarks.…