"Making a big hit was hard then, and it's hard now, and it's going to be hard in the future."
Image credit: Eurogamer
Today, as part of Take-Two Interactive Software's Q2 2027 earnings call, Strauss Zelnick fielded questions from investors after presenting the financial results of the company. One caller was concerned about AI - specifically about the proliferation of AI-powered compilations and decompilations that have been raising piracy concerns for publishers over the past few weeks.
Zelnick notes that "[the video games] business has been largely immune to piracy" thanks to factors like file size, how console ecosystems work, and aspects related to the online nature of the games industry. That said, Strauss continues, there is a threat posed to the industry because of AI.…