Fresh off the heels of its first acquisition in 2025, breast pump maker Willow Innovations Inc. is adding two more companies to its portfolio.
The company has purchased Swehl, an online education platform for new parents that also makes an eight-piece breastfeeding Latch Kit for $100, as well as Momtech, the manufacturer behind the Mōmi brand known for its patented breast-like bottles.
Terms of the deals were not disclosed, but as part of the transition Swehl cofounder Betsy Riley will join Willow as global head of marketing and communications, while Elizabeth Myer will remain as founder in residence; Momtech cofounder Hal Eason will be strategic adviser to Willow.
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