"Is this a social media platform or a horror movie?"

By

Olivia Tauber

Olivia Tauber

Deputy Digital Culture Editor

Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine. She holds a Master's degree in Journalism from NYU and a Bachelor's from the University of Michigan. She also runs Fan Mail, a weekly pop-culture newsletter.

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on October 27, 2026

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Credit: Screenshots: X/@mudpuppy_16, @harshitlog, @JonGauthier

X would like you to pay to promote your posts . And if you've managed to ignore the button offering that option, a giant hand may soon point it out for you.

Users across the Elon Musk -owned social media platform have been sharing screenshots of a hand appearing while they compose posts, directing their attention toward the Promote button.…